#MyAnywhere

Client: U.S. Cellular 

Project: U.S. Cellular encouraged customers to share photos of the places they love most by showing just how beautiful ‘anywhere’ can be with the #MyAnywhere photo contest. From landscapes to cityscapes, life happens anywhere, and U.S. Cellular’s high-quality network with national coverage keeps customers connected, and gives them the ability to share, in places where life happens, even where they least expect it.

To capture these moments, smartphone users shared photos of their ‘anywhere’ on Instagram, Facebook or Twitter using #MyAnywhere and tagging @uscellular for the chance to win weekly prizes and a grand prize trip for four to anywhere in the United States.

Role: As the Art Producer, my role was to review all user generated content for any legal risks, obtain permission for all images, and manage the winner selection process with the creative team.

Production Company: Brand New School

Type: Social Media (User Generated Campaign), Broadcast