Panera Mac and Cheese

Client: Panera

Agency: Anomaly

Project: We created a special utensil to eat the Panera mac and cheese, and let social followers name it. We also commissioned an illustrator to create the illustrated mac and cheese bowl, and an OOH mural to celebrate the relaunch of the Panera mac and cheese!

Role: Integrated Producer

Type: Social, In-Store, OOH