Tee Up & Take Off

Client: JetBlue 

Project: Celebrate and spread awareness of JetBlue's new seasonal service from JFK To Palm Springs, we created a 25-foot Rube Goldberg putt-putt golf machine in a lower Manhattan storefront. Passersby were invited to putt a golf ball through the contraption. The ball starts in New York, catches a flight at JFK, and lands in Palm Springs, California. As the ball makes its way through Palms Springs, if the ball landed in the winning hole, they won a free roundtrip flight.

Role:  The ultimate challenge for me as an Art Producer, find a Rube Goldberg designer (2D House) who could engineer a 25-foot machine to bring the creative concept to life. In addition to engineering the machine, the artwork throughout the New York and Palm Springs set was custom illustrated and built to match the brand's colorful swedeco look and feel. 

Type: Experiential Activation