Paper Paradise
Client: JetBlue Barclays
Project: Demonstrate the power of JetBlue Card's 3x points at grocery stores and 2x points at restaurants.
Role: Worked with artist Hattie Newmann to produce paper sculpture cities, photograph the work, and create stop motion animations for social. After seeing the high volume of social engagement, the clients and creatives decided to house these paper sculptures in glass showcases in the JetBlue Terminal 5, JFK, as well as expand the concept to a printed OOH campaign. In order to achieve the same quirky movement as in our GIFS, we used motorized magnets within the display cases to mobilize the cars and boats within the cities. We also installed headphone jacks that passersby could plug into and listen to the sounds of each city.
Outcome: The campaign generated over 8 million social impressions and 65,000 engagements.
Artist: Hattie Newman
Type: Experiential Activation, Social, OOH
