JetBlue Bermuda
Client: JetBlue Airways, Bermuda Tourism
Project: Brand library shoot.
Role: Produce a library of assets for JetBlue's new destination, Bermuda. Images were used in OOH, print, social, web and an experiential activation (see below). The photographs were shot on a Hasselblad and stitched together in order to account for large OOH media placements. We shot every inch of Bermuda, from the sandy pink beaches, to the Gombey Dancers in downtown Hamilton, and the hidden Fantasy Caves. Due to weather, we hustled and shot nearly all of the locations within 24 hours, resulting in 85 final selects to add to their brand library.
Photographer: Dana Neibert
Type: OOH, Social, Print
